What’s In A Name?
Never heard of a portfire before?
Before I started this blog, I searched the web. I knew there would be other blogs, speeches, stories and quotes with the same title, the same words; What’s In A Name?
I was right.
Each entry was unique with a different perspective, interpretation or point of view on this compelling question. In William Shakespeare’s play Romeo and Juliet, he penned the quote,
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
It’s interpreted by most people that the name doesn’t matter as much as the quality of the item. As we were getting ready to launch our new company, we wrestled with many ideas on how and what to name our company; because we knew that it wasn’t just about the name but about what it represented. Having owned a similar, very successful company in previous years, we knew that yes, indeed our choice of a name mattered. But, how do you choose one?
Over the past thirty years in the industry, I have had the pleasure of working with thousands of entrepreneurs and small business owners around the world. While I was building those relationships, I uncovered that we all had something in common. We all struggled with creating a memorable name for our new company.
If you’ve never named a company, you’ll soon realize that the task is daunting and time-consuming. I did some further research and found that 77% of consumers make purchases based on a brand name alone. We were now tasked with creating a brand that would make a difference.
Where to Start
The painstaking process of finding a name has begun. Imagine me reaching out to everyone I know, throwing out random words to consider for our new company, researching names that describe our competitors, and words that describe the benefits of using our services. At the end of each session, I would look down at my scribbled notes, hoping that something would jump out to me. Then I turned to the thesaurus. I searched for words that described our services, looked up Greek and Latin translations, explored slang and unique names, and combined words to create one unique name. Hours turned into days, to weeks, and months; so much for creating memorable, clever names!
It is far better to use a name that is authentic and has as much passion as we do for the services we provide, so the search continued.
Finding the Name That Describes Us
We took a step back and tried to communicate in one word, what our services are.
We are amazing event managers- we listen and collaborate with our clients about how to create and build excitement for the final “WOW”. We pay attention to details, we are fun, colorful, and if you know me, we can be silly at times. We create movement, color, and fun at events and meetings. Ah, so how do we portray all of that in a single name? Then something clicked. We thought back to the signing of the U.S. Declaration of Independence. With great excitement to celebrate the success of everyone’s hard work, one of the signers, John Adams, wrote to his wife that the day “ought to be solemnized with Pomp and Parade…Bells, Bonfires, and Illuminations…from one End of this Continent to the other, from this Time forward forevermore.”
Our translation: Illumination = Fireworks!!
So, What is Our Name?
Portfire: a fuze or match to ignite fireworks
We are your team of event professionals that will create a spark, envoke emotions, and leave your guests excited for the finale! Just like a memorable event, a great firework show requires meticulous planning, vision, and partnership. We want to help you light the way and light that Portfire.
The Portfire has been lit…
We are Portfire Events-
We ignite your vision to create the grand finale, and we look forward to generating that spark with you.
Kathy Landry, CEO & President